Date: Summer 2021 Project: Directory for Indigenous-Owned Small Businesses Team: Jamie Foster, Kian Mirtorabi, Nate Osbourne, Sunyoung Yoon
Objectives:
Emphasize Community Support
Grow from the Inside
Less about the Transaction, More about the Story
The LIFT Collective is a community of Indigenous women-owned businesses. After operating only out of social media platforms and a small information website, they wanted to create a comprehensive shop directory to help users find and support local Indigenous businesses.
With some research into other directories focused on marginilized entrepreneurs and stakeholder meetings with a LIFT representative who gave us requirements for the design. The most important goal was that the finished product be able to be carried through easily by people at LIFT: no-code and low cost.
I built my design around these conditions, giving them a deliverable built in a free-hosting website builder, using the same tools they would be using with some additional components that were easy to find and utilize, such as the filters feature.